时光飞逝，转眼2012渐进尾声。回顾2012年，全球经济运行质量明显劣于之前的主流预期，新兴市场全面补跌出人意料。中国经济运行最引人关注的核心特征是经济增长率明显下降，2012年中国经济增速可能会创1989年以来的新低，这意味着一个以高速增长为标志的时代结束。一个伟大时代的结束将伴随着另一个伟大时代的开启，以"经济结构调整，产业转型升级"为背景，中国经济将有望开始进入一个新的时代。

制造业是实现工业化的水之源、木之本,是现代化的原动力,是国家实力的支柱。一个国家没有强大的制造能力,永远成不了经济强国。"产业转型升级"，首当其冲的就是制造业，而自动化是制造业的灵魂。自动化行业的产业升级，或将成为"转型升级"的排头兵和关键一环。品牌影响力是指品牌开拓市场、占领市场、并获得利润的能力。同时也是一个国家经济发展的缩影，折射着经济实力的增长和各个产业的发展趋势。品牌影响力已成为左右顾客选择商品的重要因素。

环顾四周，工业控制和自动化产品品牌大多都还是外资品牌的天下，自从"自动化行业最具影响力品牌"评选活动开创以来，我们一直本着"见证和记录中国自动化行业的发展历程，宣扬优秀的自动化品牌和产品，促进中国自动化产业健康、稳定地发展。"的宗旨，稳步发展，执着推进。不经意间，"自动化行业最具影响力品牌"评选活动已经是第10个年头了。这10年来，我们一直期望中国的民族自动化品牌能快速崛起，扩大品牌影响力，成为外资品牌可敬可畏的强大对手。转眼10年过去，可惜的是，在很多自动化产品里，我们鲜有看到能和外资品牌比肩的民族品牌出现。不过从加入世贸后到现在，国内的工业控制和仪器仪表等行业都经受住了全球一体化的冲击，完成平稳过渡。自2012年度开始，为了促进民族品牌更快速崛起，让国内自动化行业快马加鞭，赶超国际领先品牌，"自动化行业最具影响力品牌"评选活动将不再区分国内品牌和国际品牌。这标志我们对国产品牌特殊扶植的时期告一段落，更是体现自动化网站在全球一体化的高度对待影响力品牌，一视同仁地待国内外品牌.此外，我们对本年度的评选项目也做了一定的改进，并进一步完善了最具影响力品牌评选的活动规则。使评选活动更加体现"见证和记录中国自动化行业的发展历程，宣扬优秀的自动化品牌和产品，促进中国自动化产业健康、稳定地发展。"的宗旨。

The Selection Introduce of 2012 Annual Automation Industry's   Most Influential Brand    ---Witness the development course, promote excellent brand

Time flies, 2012 is coming to the end. In the past year, The quality of global economic operation is obviously inferior to the mainstream of the expected. Emerging markets are also fell surprisingly. The most noteworthy of Chinese economic performance is the obvious decline in the rate of economic growth. In 2012,Chinese economic growth rate may be the lowest since 1989, which means the end of a rapid growth period. At the same time, the end of a great era will be accompanied by the opening of another one. " The adjustment of economic structure, transformation and upgrading industrial " as a background Chinese economy is expected to enter a new era.

The manufacturing sector is fundamental to achieve industrialization, it‘s also the driving force of the industrial modernization and the pillar of the national power. A country without strong manufacturing capacity will never become an economic power. Automation is the soul of the manufacturing sector and the manufacturing sector is the same important to "Industrial transformation and upgrading”.The industrial upgrading of automation industry may be the key factor of “transformation and upgrading”.

The brand influence meaning the ability to extend and control the market and achieve the profit. At the same time it is also a microcosm of the national economic development, reflecting the growth of economic strength and the trends in various industries. Brand influence has become an important factor in the decision of customers to choose goods.

Looking around, most of the industrial control and automation products brands are still dominated by foreign brands. Since the selection activity of "automation industry's most influential brand" started, We always adhere to the purpose of “witnessing and recording Chinese automation industry development, promoting excellent automation products and brands, to promote the Chinese automation industry healthy, stable development”. Development steadily, advanced persistently. Inadvertently, the contest of automation industry's most influential brand has been already hold 10 years. In the past 10 years, we have been expecting that Chinese automation brands could rise quickly and expand the brand influence in order to act as a counterweight to the the foreign brands.

Unfortunately, we rarely see our national brands which can act as a counterweight to foreign brands in the past ten years. But up to now, the domestic industrial control and instrumentation industries have withstood the impact of globalization and completed a smooth transition after joining WTO. Since 2012, in order to promote the national brand rise rapidly, make the home automation industry catch up to international leading brand at full speed, " automation industry's most influential brand " selection activity will no longer distinguish between domestic and international brand which marks that the period of special foster domestic brands comes to an end, and embodies that when the Automation website are in the face of selection influence brand, we will stand in the height of global unification and we will be impartial to the brand at home and abroad.

In addition,we do some improvements on this year's entries, and improve the most influential brand evaluation activity rules in order to reflect the purposes of”witness and record Chinese automation industry development, promoting excellent automation products and brands, to promote the Chinese automation industry health, steady development”.